Writing for the Web
Next Online Course Starts: Tuesday January 30, 2024
Price: £408.33 + VAT
Duration: 1 Day
Schedule: 10.30am - 3:30pm
Award: CPD Approved
*This course runs very regularly. For dates please call 020 7221 3399
Learn how to prepare, write and edit web content for online digital audiences.
People read differently online than they do when they read print materials. The average reader only goes over 20% of the content on website pages. Writing for the web requires a completely new mindset.
The sessions take the form of group discussion and practical exercises overseen by an expert online writer and editor.
Learn how to write with SEO in mind, understand user behaviour and begin to think of text as visual.
Cover best practices for titles and subheadings, blogging and editorial planning. Learn tips to keep your writing interesting to generate compelling copy that really engages your audience.
During the course, there will be a focus on adapting your written style, tone and content for various types of audiences. The course will also cover the correct use of English, tricky grammar, spelling and punctuation. There will be practical exercises on how to proofread and copy edit, to spot inconsistencies and errors.
Learn how to develop your writing style to get the most out of your content for online publications and websites.
"I really enjoyed this course and I would highly recommend it. I have picked up so much from this and one of those things is confidence to action on tasks I'm not confident with."
- Renelle Nedd, Executive Assistant , Danubius Hotel
Why maintaining writing standards online is so important
The differences between offline and online writing
Writing with your brand in mind
TARGETING ONLINE AUDIENCES
How visitors read online
A user focused approach
Using plain English
Engaging readers and getting the tone right
Titles and teaser text
Inverted pyramid copy structure
Sentence and paragraph length
Chunking up copy
Developing a style guide for your online writing
COPY EDITING / PROOF-READING
Grammar, spelling and punctuation
Headlines and sells
Developing an editorial style guide
Tone of voice
The final proof of the online copy
Delegates will tackle hands-on exercises at the end of each section to cement their learning, and personal achievement will be assessed throughout the day.
Award & Recognition
On successful completion of a course, delegates are awarded a certificate to demonstrate completing and passing an examination or producing a successful assessment.
Please contact us on 0207 221 3399 for details, or complete the enquiry form.