Writing for the Web

Writing for the Web

Next Course Starts: Friday March 22, 2019

Price: £420 + VAT

Duration: 1 Day

Location: 118a Kensington Church Street, London, W8 4BH

Schedule: 10.30am - 3.30pm (30 Min lunch break)

Award: Certificate

*This course runs very regularly. For dates please call 020 7221 3399

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This one-day course trains you in how to prepare, write and edit copy for online audiences. It takes the form of group discussion and practical exercises overseen by an expert editor.

Learn how to turn out compelling copy that really engages your audience

"I really enjoyed this course and I would highly recommend it. I have picked up so much from this and one of those things is confidence to action on tasks I'm not confident with."

- Renelle Nedd, Executive Assistant , Danubius Hotel

 

INTRODUCTION 

Why maintaining writing standards online is so important 

The differences between offline and online writing

Writing with your brand in mind

 

TARGETING ONLINE AUDIENCES

How visitors read online

Differences from writing offline

Engaging readers and getting the tone right

Titles and teaser text

Practical exercise

 

CONTENT STRUCTURE 

Inverted pyramid

Sentence and paragraph length

Chunking up copy 

Developing a style guide for online writing

Practical exercise

 

COPY EDITING / PROOF-READING

Grammar, spelling and punctuation

Evergreen copy

Practical exercise

 

SEO

Headlines and sells

Content management

Google Trends

Linking

Practical exercise 

 

HOUSE STYLE 

Developing an editorial style guide

Tone of voice

Practical exercise 

 

QUALITY CONTROL 

Standards checks

The final proof of the online copy

 

Assessments

Delegates will tackle hands-on exercises at the end of each section to cement their learning, and personal achievement will be assessed throughout the day.

Award & Recognition

On successful completion of a course, delegates are awarded a certificate to demonstrate completing and passing an examination or producing a successful assessment.

Please contact us on 0207 221 3399 for details, or complete the enquiry form.