Helen McFarland - Picture Research Trainer

Helen is a picture editor and shoots producer of seventeen years experience with a career that spans magazines, books, newspapers and online.

She studied English Literature and Art History at the University of Cambridge and UCL before entering the publishing industry, then holding roles at Laurence King Publishing, Time Out Guides and HarperCollins Publishers where she was Picture Manager for eight years.

Since turning freelance in 2017 she has established an eclectic, editorial clientele including Time Out Group, Vanity Fair, Tatler, Virgin, Redwood London, Lonely Planet Magazine, Telegraph Media and Simon & Schuster as well as working on independent production projects for commercial clients.

Combining a keen understanding of the industry's varied creative requirements with expertise in licensing and copyright law/IP issues, Helen is ideally placed to equip students with a professional, practical skillset underpinned by a solid knowledge base that will enable them to navigate the diverse publishing market with informed confidence and proficiency.