Debbie Catt - Communications and Media Strategy Associate Trainer
Debbie is a Corporate Communications and Public Relations specialist with particular expertise in customer, stakeholder and media relations, crisis management and event organising. An experienced trainer and public speaker, Debbie is also a skilled and creative copywriter with a portfolio of published articles.
Developed over three decades, Debbie’s front line experience has been gained in senior roles across the private, public and voluntary sectors working in-house with major PLCs, in leading PR agencies and as a freelance consultant. Her experience covers a wide range of industries including leisure, chemicals, telecoms, manufacturing, healthcare, automotive and the legal profession.
A trained and experienced journalist, Debbie has specific skills in reputation management, business and brand development, copywriting/editing and creating and implementing communications strategies involving national campaigns. Debbie also has proven expertise in profile raising, specifically by engaging with influential media and developing cooperative relationships with partner organisations.
Another major aspect of Debbie’s expertise is organising national and international events involving celebrities, political leaders and senior ranking dignitaries.
As part of her international training portfolio, Debbie is a Visiting Lecturer at Kingston University, Surrey. She uses her extensive ‘living hindsight’ case studies to bring the PR theory to life teaching on undergraduate and postgraduate courses. Joining the Professional Speaking Association in 2005, Debbie has been President of the North West Branch for two successive years and is a public speaking coach.
In addition, as a qualified and highly experienced Careers Advisor, Debbie’s expertise also covers preparing impressive CVs and improving interview/presentation skills.