Writing for the Web

Learn how to prepare, write and edit web content for online digital audiences.

People read differently online than they do when they read print materials. The average reader only goes over 20% of the content on website pages. Writing for the web requires a completely new mindset.

The sessions take the form of group discussion and practical exercises overseen by an expert online writer and editor.

Learn how to write with SEO in mind, understand user behaviour and begin to think of text as visual.

Cover best practices for titles and subheadings, blogging and editorial planning. Learn tips to keep your writing interesting to generate compelling copy that really engages your audience.

During the course, there will be a focus on adapting your written style, tone and content for various types of audiences. The course will also cover the correct use of English, tricky grammar, spelling and punctuation. There will be practical exercises on how to proofread and copy edit, to spot inconsistencies and errors.

Learn how to develop your writing style to get the most out of your content for online publications and websites.

"I really enjoyed this course and I would highly recommend it. I have picked up so much from this and one of those things is confidence to action on tasks I'm not confident with."

- Renelle Nedd, Executive Assistant , Danubius Hotel

INTRODUCTION 

Why maintaining writing standards online is so important 

The differences between offline and online writing

Writing with your brand in mind

TARGETING ONLINE AUDIENCES

How visitors read online

A user focused approach

Using plain English 

Engaging readers and getting the tone right

Titles and teaser text

Practical exercise

CONTENT STRUCTURE 

Inverted pyramid copy structure

Sentence and paragraph length

Chunking up copy 

Developing a style guide for your online writing

Practical exercise

COPY EDITING / PROOF-READING

Grammar, spelling and punctuation

Evergreen copy

Practical exercise

SEO

Headlines and sells

Content management

Google Trends

Linking

Practical exercise 

HOUSE STYLE 

Developing an editorial style guide

Tone of voice

Practical exercise 

QUALITY CONTROL 

Standards checks

The final proof of the online copy

Assessments

Delegates will tackle hands-on exercises at the end of each section to cement their learning, and personal achievement will be assessed throughout the day.

Award & Recognition

On successful completion of a course, delegates are awarded a certificate to demonstrate completing and passing an examination or producing a successful assessment.

Please contact us on 0207 221 3399 for details, or complete the enquiry form.

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