Writing for the Web
Next Course Starts: Friday March 22, 2019
Price: £420 + VAT
Duration: 1 Day
Location: 118a Kensington Church Street, London, W8 4BH
Schedule: 10.30am - 3.30pm (30 Min lunch break)
*This course runs very regularly. For dates please call 020 7221 3399
This one-day course trains you in how to prepare, write and edit copy for online audiences. It takes the form of group discussion and practical exercises overseen by an expert editor.
Learn how to turn out compelling copy that really engages your audience
"I really enjoyed this course and I would highly recommend it. I have picked up so much from this and one of those things is confidence to action on tasks I'm not confident with."
- Renelle Nedd, Executive Assistant , Danubius Hotel
Why maintaining writing standards online is so important
The differences between offline and online writing
Writing with your brand in mind
TARGETING ONLINE AUDIENCES
How visitors read online
Differences from writing offline
Engaging readers and getting the tone right
Titles and teaser text
Sentence and paragraph length
Chunking up copy
Developing a style guide for online writing
COPY EDITING / PROOF-READING
Grammar, spelling and punctuation
Headlines and sells
Developing an editorial style guide
Tone of voice
The final proof of the online copy
Delegates will tackle hands-on exercises at the end of each section to cement their learning, and personal achievement will be assessed throughout the day.
Award & Recognition
On successful completion of a course, delegates are awarded a certificate to demonstrate completing and passing an examination or producing a successful assessment.
Please contact us on 0207 221 3399 for details, or complete the enquiry form.