An Introduction into Journalism — Write Like a Journalist

Next Course Starts: Thursday October 24, 2019

Price: £350 + VAT

Duration: 1 Day

Location: 118a Kensington Church Street, London W8 4BH

Schedule: 10.30am - 3.30pm

Award: Certificate

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The one-day Journalism course is a thorough introduction to the essential skills needed to write news and feature articles for newspapers, magazines and newsletters. This is a practical certificated course, that covers everything from ideas through to interviewing, writing, editing and publishing of features.

This course offers you practice without the theory to show you how journalists write their stories with a focus on your writing – particularly structure, spelling, grammar and punctuation. Working with a professional journalist, you will discover how news and features are constructed. You will be trained by an expert journalist, who will give plenty of feedback on writing tasks to give you the confidence you need to progress with your writing. It is perfect for beginners, those considering journalism as a career and anyone who wants to write an article in a simple and straightforward way.


Roles and responsibilities within newspapers and magazines

  • Who does what from the Editor to the reporter and who’s in-between
  • Editorial V Advertising and why both must know what the other is doing
  • What happens once the journalist has written their story
  • News reporting

The shape of news and the 5 W’s

  • The importance of news values and writing according to the facts
  • Why you must have balance in your reporting
  • Types of stories

What is the difference between hard and soft news stories

  • What is a vox pop and how do you conduct them?
  • Fillers pieces and how they fit into publications
  • Writing the news report

How to write and structure NIBs (News in Brief)

  • How to use simple English with correct spelling, grammar and punctuation
  • The importance of balance in your reporting
  • Use of editing and English

How to edit to your story and quotes to length using plain English

  • How to use idioms and avoid clichés
  • How and where to use punctuation
  • Features

How features differ from news

  • The shape of features and the style of writing
  • The three types of features
  • Interviewing skills

What makes a good interview

  • Easy language to ask the killer questions
  • How and when to include and exclude yourself from the story
  • Do’s and don’ts

How to avoid the mistakes journalists make

  • What is good and bad taste in journalism
  • Skills and qualities journalists must have


The Professional Development Diploma is approved and recognised by the: Continuing Professional Development (CPD):


CPD-Approved LSPR Professional Development Diploma: PR & Reputation Management. The Diploma is awarded with a Pass, Merit or Distinction.


The final Diploma award will be based on the following:

Critical Thinking Exercises set and completed during the training - a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.

What you need to bring with you:

Please bring with you your laptop or tablet to the training sessions.

Bespoke Availability 

To meet your team’s specific needs, this course is also offered as a bespoke exclusive programme. It is also offered on a one-to-one tailored basis. Delivery options are either in-house, or at the LSP premises in Kensington. Please contact LSP for a quote.