The Essentials of Blog Writing

This one-day certified Blog Writing course is designed to help you define your goals, create short and long-term strategies for your blog, and helps you explore the topics to write about and how to achieve SEO optimisation.

The course focuses on the vital skills for your blog to be a success, both in developing the content and maximising the marketing opportunities that blogging brings to your brand.

Our expert trainers will help you develop your ability to write clearly, confidently, and consistently to gain brand reach and create shareable content. Good quality writing, whether for reports, presentations, marketing materials or online, it is essential to convey messages clearly and reflect well on the organisation and the writer.

Many organisations use blogs as an essential part of their digital marketing strategy to humanise brands and to drive new traffic to their website. You will receive friendly, practical, and constructive feedback throughout the blogging course.

The opportunity to discuss and share your ideas within a discussion-led training environment is an essential and practical part of developing your blog writing skills, helping you develop the style, tone, and scope of your writing. You do not need previous experience of to attend the blog writing course.

Course Content

Introduction

• Understanding how blogs work as a marketing and sales tool 
• The different formats of blogs 
• The difference between personal blogging and blogging for your business
• How a blog can benefit your company or organisation

Defining Your Company’s Blogging Goals

• Who is your audience? 
• Why will they want to read your blog? 
• What do you want them to think, feel or do having read your blog?
• Developing strategy for your content

Writing Your Blog

• Components of a business blog 
• Understanding how people read online and writing to mirror it
• Writing a post 
• Writing with authority 
• How to incorporate keywords and key phrases within your writing 
• Blogging hints and tips 
• Search engine optimised content

Connecting With Your Audience

• Sending invites to your blog
• Creating polls 
• Inviting comments and replying to them
• Getting audience feedback
• How much information should I post?

The Importance of Blogs in Digital Marketing

• Using blogs to build profile and market share
• Attracting new visitors and readers 
• Using site statistics to understand your readers

The Title Tag

• Why the title tag is the most important of the eight words of your blog
• Word order in your title tag
• Best practice when writing headlines

The Power of Images

• Why images work
• Finding roayalty free images
• Adding video and audio to your blog
• Archives and feeds

Linking Strategy

• Linking blogs to external sites
• Writing link copy

 Q & A

*This course runs very regularly. For dates please call 020 7221 3399

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