The Essentials of Blog Writing

Many companies use blogs as an essential part of their digital marketing strategy to humanise brands and to drive new traffic to their website.

Run through an Adobe authorised training centre, this one day course is designed to help you define your goals, create a short and long term strategy for your blog, and teach you how and what to blog about - vital skills if your blog is to be a success. You need no previous experience to attend this course.

Course Content

Introduction

• Understanding how blogs work as a marketing and sales tool 
• The different formats of blogs 
• The difference between personal blogging and blogging for your business
• How a blog can benefit your company or organisation

Defining Your Company’s Blogging Goals

• Who is your audience? 
• Why will they want to read your blog? 
• What do you want them to think, feel or do having read your blog?
• Developing strategy for your content

Writing Your Blog

• Components of a business blog 
• Understanding how people read online and writing to mirror it
• Writing a post 
• Writing with authority 
• How to incorporate keywords and key phrases within your writing 
• Blogging hints and tips 
• Search engine optimised content

Connecting With Your Audience

• Sending invites to your blog
• Creating polls 
• Inviting comments and replying to them
• Getting audience feedback
• How much information should I post?

The Importance of Blogs in Digital Marketing

• Using blogs to build profile and market share
• Attracting new visitors and readers 
• Using site statistics to understand your readers

The Title Tag

• Why the title tag is the most important of the eight words of your blog
• Word order in your title tag
• Best practice when writing headlines

The Power of Images

• Why images work
• Finding roayalty free images
• Adding video and audio to your blog
• Archives and feeds

Linking Strategy

• Linking blogs to external sites
• Writing link copy

 Q & A

*This course runs very regularly. For dates please call 020 7221 3399

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